The logo design industry is constantly changing at a lightning-fast speed; what was trendy five years ago may not even be a concept used in logo design essex today. Logos work as a method of attracting customers, so it’s important for a company to have an effective and appealing logo design to keep up the pace.
The form simplification trend is about stripping ideas back to basics and making a logo as clean and minimalist as possible. Advancing internet technologies, and cross-platform requirements, are just a few reasons why this trend has been revived. Simplification logos are made to look good across all mediums, from business cards to websites and mobile apps.
Logotype with simple shapes
Easy to read font, coupled with simple geometric shapes – such as lines, points, rectangles and circles – will continue to be a popular form of logo design. This powerful trend emerged in 2017, and it’s gaining momentum fast.
Logotypes are known for their simplicity and consistency, and their simple graphic elements give your logo a balanced and consistent look. When used wisely, clean geometric shapes can create strong visual effects and help your logo stand out amongst competitors.
Letter stacking is another big trend for logotypes. The design idea is to place words on top of each other, helping to make long phrases easier to read and understand. The trend was incredibly popular in 2016 and 2017, and it seems companies still can’t get enough of the trend!
Letter stacking looks sophisticated and elegant and will remain a popular logo design throughout 2018. Letter stacking also works really well with contrasting colours to help the logo stand out more to existing and prospective customers.
Logos with negative space have been around for a good few years, and 2018 will be no exception. The negative space trend has evolved over the years, shifting from logomarks to logotypes. The trend will further develop in 2018, where we expect to see more text logos with shapes, and images hidden inside or between the letters.