E-commerce has exploded in the last five years, and with thousands of small business owners marketing their products online, it can be hard for individual businesses to stand out.
Here are four web design trends for 2018 that website designers in Essex are predicting.
Prioritise mobile-friendly design
Eighty percent of internet users own a smartphone, and mobile phone sales are expected to account for 27 percent of all UK retail e-commerce sales by the end of 2018.
Chances are the first time a customer interacts with a brand it will happen on a mobile device, so it’s important to build a mobile-optimised or responsive site so that it looks as good on mobile as it does on a desktop. Another reason for mobile-friendly designs being a web design trend for 2018 is that the preferred method for purchasing products or services is by using a mobile device. The online shopping experience is a leading component of a customer’s satisfaction with a brand, so it’s important to optimise a website and user experience this year.
Simplicity is key
A simple, clever design can help drive customer engagement and ultimately lead to sales. Including white space, building only a few pages for users to navigate through and including a lot of images are three ways you can prioritise simplicity when it comes to designing a website. It’s important to avoid text-heavy sections and unnecessary features to improve a user’s experience.
A simplistic design provides a much more enjoyable customer experience, so look to avoid adding design features and elements that are unnecessary and detract from usability.
Avoid stock photos
Images are a great way to communicate a brand’s style and feel, without taking up too much space on the website. The key to it however is using great images. Businesses should feature their own photography or curate user content (with permission) on the site. Businesses should avoid using stock photography at all costs.
Images can be a major addition to a website, especially if they’re high quality and are added properly.
Create great content
One of the top ways an e-commerce site can set itself apart from competitors is with great content. If a product is the main event, think of content – in the form of blogs, social media posts or photos – as a way for customers to get to know the product.
It’s important to only create and publish high-quality content that is geared toward the target audience. Don’t create blog posts about the company or how great it is; instead create content that drives engagement to the brand.