Getting The Most Out Of The Pre-Christmas Promotions
Cheap price tags are easy to come by on Black Friday, but make sure you know what type of jewellery you’re looking for before you shop!
Christmas is coming and with it, so are the pre-Christmas sales. The first one to attract consumers is Black Friday, which begins on Friday 23rd November, but can typically last for several days, or even as long as a week. If you’re not yet sure of the significance of this sales event, and how it can save you money on your Christmas jewellery shopping, then read on to learn more.
An American Import
Along with fast-food and Halloween, Black Friday is an American tradition that’s been running since the 1940s. Running the day after Thanksgiving, which is always the fourth Thursday in November, large department stores originally offered huge promotions to persuade thousands of shoppers to snap up their product lines. It is thought that the name Black Friday came about, as the success of the event allowed company profit sheets to tip into the black.
UK Following Suit
It took the UK a very long time to catch on to this marketing strategy; as recently as 2010, Amazon.co.uk first launched their Black Friday deals, with companies such as John Lewis and Asda joining them in the following years. Eight years later, and Black Friday is something that almost all retailers offer, and consumers are eager to capitalise on the various discounts that are available, so they can save a few pennies in the run-up to Christmas.
Jewellery Shopping Advice
If you’re shopping for jewellery to give to a loved one this Christmas, then there are undoubtedly some bargains out there. But it’s important to know what you’re looking for so that you don’t end up wasting money on a ‘great deal’ that disappoints the recipient of your gift.
Perhaps the most important piece of advice you should listen to before you hit the shops, is to have a very clear picture of what you’re looking for at the front of your mind. Try and conduct research online before you get sucked into viewing an overwhelming amount of bling.
Next up, is to gain an understanding of the various gems and stones that you’re shopping for, so that you can be absolutely sure that the ticket price you’re attracted to is giving you great value. For example, if you’re shopping for a diamond piece, then many consumers want the stone to be natural and of a high quality. A grading system exists to identify the clarity, cut and colour of the stone, so make sure you’re armed with all the facts before you make any rash Black Friday decisions.
Avoiding The Big Names
Although Black Friday has become well-known for large retailers dropping their prices to newsworthy levels, shoppers looking for excellent value jewellery can also benefit by checking out individual designers. Michael Frank Jewellers, for example, create entirely bespoke pieces based on the requirements of the customer. The jewellery is handmade and based on consultations with the client, using the latest 3D technology to provide an accurate representation of the piece before production. Large retailers may offer bulk jewellery at low-costs, but they’re unable to replicate the personal, one-to-one approach that bespoke jewellery designers can offer at very affordable prices.
Black Friday is just a couple of weeks away, so it’s time to do your research. Have a think about the type of jewellery gift you want to give this Christmas, your budget considerations and of course the possibility of giving a one-of-a-kind piece of jewellery to a loved one this year.